No-B.S. resources to help you take action & start shipping
This is not a roadmap through the jungle . I have not built a successful startup, so I won’t pretend I know the path to get there.
Think of this as a compass . I can’t tell you what destination is correct, but I can give you resources to push past the common sticking points for aspiring founders.
Now quit adding a dark theme and get shipping!
Why are you building without any real validation?
if you don’t have any real indicators of people spending their $$ or significant time on the problem, STOP. Reevaluate.
These are the questions I wish I would have been asked before wasting hour after hour on projects which never launched or were a Solution Looking for a Problem. Use them to cut the crap and see your project from an observer’s perspective.
Build simpler than you think
If it’s useful people will use it even if it looks funky or is missing features.
You don’t need it to be as pretty or as feature-filled as the perfect version in your head. Make small bets and just put it out into the world.
Fake it ‘till you build it
You don’t need a big team
You don’t need the perfect name
Brands that entered crowded markets and still did well
Hydroflask - literally just fancy water bottles.
Notion - lots of tools already out there for note taking or docs.
Bubly - how many types of sparkling water can exist?
Convertkit - went up against Mailchimp and others.
Typedream, Simple.ink, Super.so - there are a bajillion no code website builders, they made it easier to manage for without code rather than creating an interface that is visual coding.
Open-source companies based on existing tools
You can also just build an open-source version of your favorite famous tool. Not everyone’s cup of tea.
Ghost blogging platform - alternative to WordPress, Square, Wix, etc.
WordPress - alternative to Square, Wix, etc.
Supabase - alternative to Firebase.
Bitwarden - alternative to Lastpass, 1Password, etc.
Plausible, Fathom - alternative to Google Analytics.
Httpie - alternative to Postman.
The best things often aren’t original, but either a remix of what’s come before, a better version than currently exists, or serving some niche the competition hasn’t touched. Screw it, you can build the same thing if you really want, you don’t need anyone’s permission!
Remix existing ideas
Does an existing idea not cover a specific niche? Especially good if they are unlikely to bother moving into it. Example from a book is ‘Coke for Dogs’, Coke is unlikely to enter that market because it might hurt their brand among humans.
Your idea doesn’t have to be complicated
Successful companies with a simple concept at core, even if it’s layered with extra features at this point.
Linktree - static web page with a few links on it.
TickTick, Todoist, etc. - TODO list.
Peloton - put an Ipad on a stationary bike.
Carrd - 1 page site builder.
I have no ideas
People to follow on Twitter
These people usually provide no-BS advice and inspiration to build and ship.
Things I’ve found useful, but haven’t found a home yet on this site, YMMV.
Terms and Trends
Build in Public -
Reminder to keep you grounded